SXO Audit

SXO (Search Experience Optimization) combines SEO and UX into a unified approach. It's about optimizing your website for search engines while ensuring visitors have an excellent experience. The goal isn't just traffic — it's turning visitors into customers.

An SEO audit focuses on search visibility — technical health, keywords, and links. An SXO audit goes further by also analyzing user experience (UX), conversion paths, page speed (Core Web Vitals), and whether your site effectively guides visitors toward taking action.

• Technical SEO analysis — page speed, Core Web Vitals, responsiveness, crawlability
• Content analysis — content quality and alignment with user search intent
• UX analysis — navigation, readability, page layout, accessibility
• Conversion analysis — CTAs, user journeys, forms, removing conversion barriers
• Competitor analysis — benchmarking user experience against competitors

An SXO audit is ideal for businesses that get traffic but don't see it converting into leads or sales. It's also valuable for sites that want to simultaneously improve Google rankings and customer acquisition effectiveness.

• Higher Google rankings thanks to better user signals (lower bounce rate, longer time on site)
• More conversions — visitors find what they need faster and take action
• Better Core Web Vitals — a faster, more responsive website
• A unified strategy — instead of working on SEO and UX separately, you optimize both at once
• Competitive advantage over businesses still focused solely on traditional SEO

Depending on your website's size and complexity, a comprehensive SXO audit takes 2 to 3 weeks. It covers technical, UX, content, and conversion analysis, and concludes with a report of prioritized recommendations.