Current changes in Google, AI search and SEO tools. I check the sources, test on my own data and explain what it means for your site.https://uper.pl/enhttps://uper.pl/en/blog/gemini-4-hydrogen-google-search-ai-mode/https://uper.pl/en/blog/gemini-4-hydrogen-google-search-ai-mode/Gemini 4 Hydrogen is the new default model in AI Mode and runs part of AI Overviews. What Google announced, how query fan-out changes and what it means for SEO.Fri, 13 Nov 2026 00:00:00 GMThttps://uper.pl/en/blog/google-site-reputation-eea-manual-actions/https://uper.pl/en/blog/google-site-reputation-eea-manual-actions/Google tells site owners in Search Console that site reputation abuse manual actions no longer affect results in the EEA. What changed and what to check.Thu, 12 Nov 2026 00:00:00 GMThttps://uper.pl/en/blog/semstorm-shutdown-poisoned-serps-ai-search/https://uper.pl/en/blog/semstorm-shutdown-poisoned-serps-ai-search/SEMSTORM closes its platform on 31 December 2026. I look at how scraping limits, poisoned SERPs and AI search are reshaping the SEO tool market.Tue, 10 Nov 2026 00:00:00 GMThttps://uper.pl/en/blog/google-shopping-dma-eu-product-results/https://uper.pl/en/blog/google-shopping-dma-eu-product-results/After the DMA changes, the EEA comparison box shows Google Shopping 16 to 35 times as often as rivals. What BrightEdge found and what to check in your store.Mon, 09 Nov 2026 00:00:00 GMThttps://uper.pl/en/blog/google-changes-october-2026-seo/https://uper.pl/en/blog/google-changes-october-2026-seo/Google in October 2026: a two-week spam update, mandatory fact-checks for AI content, fake authors, AI Overviews data and a multi-country filter in GSC.Sun, 08 Nov 2026 00:00:00 GMThttps://uper.pl/en/blog/chatgpt-business-hub-analytics/https://uper.pl/en/blog/chatgpt-business-hub-analytics/OpenAI is testing a business dashboard in ChatGPT: daily impressions and clicks after ownership verification. What we know, what is missing, and why it matters.Sat, 07 Nov 2026 00:00:00 GMThttps://uper.pl/en/blog/google-protects-important-urls-4xx/https://uper.pl/en/blog/google-protects-important-urls-4xx/Gary Illyes: when an important URL returns a 4xx error, Google may keep it in the index for a while, minus snippet and favicon. What it means for technical SEO.Sat, 07 Nov 2026 00:00:00 GMThttps://uper.pl/en/blog/facebook-answers-google-ai-pages/https://uper.pl/en/blog/facebook-answers-google-ai-pages/Facebook Answers are Meta AI summary pages, and Google has indexed about 6 million of them. What the data shows, what the spam policy says and what not to copy.Fri, 06 Nov 2026 00:00:00 GMThttps://uper.pl/en/blog/chatgpt-ads-new-formats-89-countries/https://uper.pl/en/blog/chatgpt-ads-new-formats-89-countries/ChatGPT Ads now run in 89 countries, with a wider desktop ad card and multi-image ads in open beta. What OpenAI announced and what it changes for SEO.Thu, 05 Nov 2026 00:00:00 GMThttps://uper.pl/en/blog/crawled-currently-not-indexed-google-documentation/https://uper.pl/en/blog/crawled-currently-not-indexed-google-documentation/Google rewrote the "Crawled - currently not indexed" description in Search Console. What the status means, when to leave it and when to check the page.Wed, 04 Nov 2026 00:00:00 GMThttps://uper.pl/en/blog/google-robots-txt-block-popups/https://uper.pl/en/blog/google-robots-txt-block-popups/John Mueller described two ways to hide a pop-up from Googlebot with robots.txt. What he said, how it works and what it does not solve.Wed, 04 Nov 2026 00:00:00 GMThttps://uper.pl/en/blog/bing-ai-training-grounding-preferences/https://uper.pl/en/blog/bing-ai-training-grounding-preferences/From February 2027 Bing asks separately about AI training and grounding. The syntax for robots.txt, meta tags and headers, plus the March 1, 2027 deadline.Mon, 02 Nov 2026 00:00:00 GMThttps://uper.pl/en/blog/google-shared-ai-training-control-robots-txt/https://uper.pl/en/blog/google-shared-ai-training-control-robots-txt/Google plans to support a shared AI training preference signal in robots.txt, based on IETF work. How it will work next to Google-Extended.Mon, 02 Nov 2026 00:00:00 GMThttps://uper.pl/en/blog/anthropic-scion-replaces-git/https://uper.pl/en/blog/anthropic-scion-replaces-git/Claude agents merge over 30,000 changes a day at Anthropic, so the company replaced git with Scion. How it works, pros and cons, and what it means for GitHub.Sat, 31 Oct 2026 00:00:00 GMThttps://uper.pl/en/blog/ai-overviews-citation-cards-ai-summaries/https://uper.pl/en/blog/ai-overviews-citation-cards-ai-summaries/Google is testing AI-written descriptions in AI Overviews citation cards instead of snippets from your page. What is known, what isn't and how to prepare.Wed, 28 Oct 2026 08:00:00 GMThttps://uper.pl/en/blog/google-universal-cart-shopping-cart-in-search/https://uper.pl/en/blog/google-universal-cart-shopping-cart-in-search/Google launched Universal Cart in the US: one cart across Search, AI Mode and Gemini. How it works, what UCP is, what a store needs and what changes for SEO.Tue, 27 Oct 2026 08:00:00 GMThttps://uper.pl/en/blog/jpeg-xl-google-images-discover/https://uper.pl/en/blog/jpeg-xl-google-images-discover/Chrome 155 and Firefox 158 enabled JPEG XL, and John Mueller confirmed Google Images and Discover do not support it. How to deploy .jxl without hurting SEO.Mon, 26 Oct 2026 08:00:00 GMThttps://uper.pl/en/blog/claude-duet-proactive-agent/https://uper.pl/en/blog/claude-duet-proactive-agent/Claude Duet is Anthropic's proactive agent on Opus 5.5: morning brief, background tasks on its own cloud computer, 6,000+ connectors. Use cases, limits, safety.Sat, 24 Oct 2026 12:00:00 GMThttps://uper.pl/en/blog/google-poisoned-serps-rank-trackers/https://uper.pl/en/blog/google-poisoned-serps-rank-trackers/Google is feeding rank trackers swapped search results. I look at data from Nozzle, AccuRanker and Ahrefs and show how to spot a fake ranking drop.Sat, 24 Oct 2026 00:00:00 GMThttps://uper.pl/en/blog/google-ranking-volatility-unconfirmed-update/https://uper.pl/en/blog/google-ranking-volatility-unconfirmed-update/Google rankings are shaking again and the status dashboard shows no update. What is known about the October 2026 volatility and how to check it in GSC.Thu, 22 Oct 2026 22:01:00 GMThttps://uper.pl/en/blog/hyphens-in-urls-google-guidelines/https://uper.pl/en/blog/hyphens-in-urls-google-guidelines/Google reworded the hyphens section of its URL structure documentation. I look at what exactly changed and whether you need to change URLs on your site.Thu, 22 Oct 2026 00:00:00 GMThttps://uper.pl/en/blog/google-503-take-site-offline-php-patch/https://uper.pl/en/blog/google-503-take-site-offline-php-patch/Patching a critical PHP vulnerability and need to take your site down for a while? John Mueller says to use HTTP 503. Here is how to do it without losing visibility in Google.Wed, 21 Oct 2026 00:00:00 GMThttps://uper.pl/en/blog/anthropic-public-benefit-fund/https://uper.pl/en/blog/anthropic-public-benefit-fund/Anthropic is committing 5% of its shares to a new fund for societal good. How the Public Benefit Fund works, where the money may go and what is still unknown.Tue, 20 Oct 2026 00:00:00 GMThttps://uper.pl/en/blog/google-posts-higher-local-panel/https://uper.pl/en/blog/google-posts-higher-local-panel/Google is testing a higher spot for Posts in the local business panel. What it changes for local SEO, what it does not, and how to measure GBP posts.Tue, 20 Oct 2026 00:00:00 GMThttps://uper.pl/en/blog/google-robots-txt-what-you-can-put-in-it/https://uper.pl/en/blog/google-robots-txt-what-you-can-put-in-it/Google explains what robots.txt supports: four rules, encoding characters in paths, AI crawler tokens and the limits of the file. What it means for SEO.Mon, 19 Oct 2026 00:00:00 GMT