--- title: "Local SEO Schema: LocalBusiness, OpeningHours and Structured Data for Local Businesses" description: "Complete guide to Schema.org for local businesses. How to implement LocalBusiness, opening hours, GeoCoordinates and improve visibility in Google Maps." date: 2025-12-03 updated: 2025-01-11 category: SEO tags: ["Local SEO", "Schema.org", "LocalBusiness", "Google Maps", "Structured Data", "JSON-LD"] url: https://uper.pl/en/blog/local-seo-schema/ --- # Local SEO Schema: LocalBusiness, OpeningHours and Structured Data for Local Businesses **Local SEO Schema** is a set of Schema.org structured data dedicated to local businesses. Proper implementation helps Google better understand your business and can improve visibility in local results, Google Maps, and Knowledge Panel. ## Why is Local SEO Schema Important? Structured data for local businesses: - Helps Google verify business information - Supports display in Local Pack (3-pack) - Can improve Knowledge Panel - Facilitates synchronization with Google Business Profile - Increases chances of rich results ## Basic Types for Local Businesses ### LocalBusiness and Subtypes **LocalBusiness** is the general type for local businesses. Schema.org defines dozens of subtypes for specific industries: | Subtype | Industry | |---------|----------| | `Restaurant` | Restaurants | | `Store` | Retail stores | | `MedicalBusiness` | Medical services | | `LegalService` | Legal services | | `FinancialService` | Financial services | | `RealEstateAgent` | Real estate agencies | | `AutoRepair` | Auto repair shops | | `BeautySalon` | Beauty salons | | `Dentist` | Dentists | | `Plumber` | Plumbers | **Always use the most specific type** that matches your business. ## Basic LocalBusiness Implementation ```json { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "ACME Digital Marketing", "description": "Professional digital marketing agency offering SEO, web design, and content marketing services.", "url": "https://example.com", "logo": "https://example.com/logo.png", "image": "https://example.com/office.jpg", "telephone": "+1-555-123-4567", "email": "contact@example.com", "address": { "@type": "PostalAddress", "streetAddress": "123 Main Street, Suite 100", "addressLocality": "New York", "addressRegion": "NY", "postalCode": "10001", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": 40.7128, "longitude": -74.0060 }, "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"], "opens": "09:00", "closes": "17:00" } ], "priceRange": "$$", "sameAs": [ "https://www.facebook.com/acmedigital", "https://www.linkedin.com/company/acmedigital", "https://twitter.com/acmedigital" ] } ``` ## Address (PostalAddress) ### Full Address Specification ```json { "@type": "PostalAddress", "streetAddress": "123 Main Street, Suite 100", "addressLocality": "New York", "addressRegion": "NY", "postalCode": "10001", "addressCountry": "US" } ``` ### Address Fields | Field | Description | Example | |-------|-------------|---------| | `streetAddress` | Street and number | "123 Main Street, Suite 100" | | `addressLocality` | City | "New York" | | `addressRegion` | State/Province | "NY" | | `postalCode` | Postal code | "10001" | | `addressCountry` | Country (ISO 3166-1) | "US" | ## Opening Hours (OpeningHoursSpecification) ### Standard Hours (Mon-Fri) ```json { "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"], "opens": "09:00", "closes": "17:00" } ] } ``` ### Different Hours for Different Days ```json { "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday"], "opens": "09:00", "closes": "18:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Friday", "opens": "09:00", "closes": "16:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Saturday", "opens": "10:00", "closes": "14:00" } ] } ``` ### Business Open 24/7 ```json { "openingHoursSpecification": { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday", "Saturday", "Sunday" ], "opens": "00:00", "closes": "23:59" } } ``` ### Special Days (Holidays) ```json { "specialOpeningHoursSpecification": [ { "@type": "OpeningHoursSpecification", "validFrom": "2026-12-24", "validThrough": "2026-12-24", "opens": "09:00", "closes": "13:00" }, { "@type": "OpeningHoursSpecification", "validFrom": "2026-12-25", "validThrough": "2026-12-26", "opens": "00:00", "closes": "00:00" } ] } ``` ## Geolocation (GeoCoordinates) ### Basic Geolocation ```json { "geo": { "@type": "GeoCoordinates", "latitude": 40.7128, "longitude": -74.0060 } } ``` ### How to Get Coordinates? 1. **Google Maps:** - Find the location - Right-click - Select coordinates (copies to clipboard) 2. **Google My Business:** - Check in GMB panel ## Service Area (areaServed) For businesses providing services in a specific area: ### Serving Multiple Cities ```json { "@type": "LocalBusiness", "name": "NYC Plumbing Services", "areaServed": [ { "@type": "City", "name": "New York" }, { "@type": "City", "name": "Brooklyn" }, { "@type": "City", "name": "Queens" } ] } ``` ### Serving a State ```json { "areaServed": { "@type": "State", "name": "New York" } } ``` ## Full Implementation for Restaurant ```json { "@context": "https://schema.org", "@type": "Restaurant", "name": "The Italian Kitchen", "description": "Authentic Italian cuisine in a modern setting.", "url": "https://italiankitchen.com", "image": "https://italiankitchen.com/images/exterior.jpg", "telephone": "+1-555-987-6543", "address": { "@type": "PostalAddress", "streetAddress": "456 Broadway", "addressLocality": "New York", "postalCode": "10012", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": 40.7235, "longitude": -73.9982 }, "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday"], "opens": "12:00", "closes": "22:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Friday", "Saturday"], "opens": "12:00", "closes": "23:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Sunday", "opens": "12:00", "closes": "20:00" } ], "priceRange": "$$", "servesCuisine": ["Italian", "Mediterranean"], "menu": "https://italiankitchen.com/menu", "acceptsReservations": "True", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.6", "reviewCount": "328", "bestRating": "5" } } ``` ## Implementation for Store ```json { "@context": "https://schema.org", "@type": "Store", "name": "TechWorld Electronics", "description": "Electronics store. Phones, laptops, accessories.", "url": "https://techworld.com", "telephone": "+1-555-666-7788", "address": { "@type": "PostalAddress", "streetAddress": "789 Tech Avenue", "addressLocality": "San Francisco", "postalCode": "94102", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": 37.7749, "longitude": -122.4194 }, "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"], "opens": "10:00", "closes": "20:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Saturday", "opens": "10:00", "closes": "18:00" } ], "priceRange": "$$", "paymentAccepted": ["Cash", "Credit Card", "Apple Pay", "Google Pay"], "currenciesAccepted": "USD" } ``` ## Multiple Locations If you have multiple branches, create separate Schema for each: ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://example.com/#organization", "name": "TechWorld", "url": "https://example.com", "logo": "https://example.com/logo.png" }, { "@type": "Store", "name": "TechWorld New York", "parentOrganization": { "@id": "https://example.com/#organization" }, "address": { "@type": "PostalAddress", "addressLocality": "New York" } }, { "@type": "Store", "name": "TechWorld Los Angeles", "parentOrganization": { "@id": "https://example.com/#organization" }, "address": { "@type": "PostalAddress", "addressLocality": "Los Angeles" } } ] } ``` ## Synchronization with Google Business Profile Make sure Schema data is **identical** to Google Business Profile data: - **Business name** - exactly the same - **Address** - same format - **Phone** - same number - **Opening hours** - synchronized - **Categories** - matching Schema types Discrepancies can reduce Google's trust in your data. ## Testing Local Schema ### Rich Results Test [https://search.google.com/test/rich-results](https://search.google.com/test/rich-results) ### Schema Markup Validator [https://validator.schema.org/](https://validator.schema.org/) ## Summary **Local SEO Schema** is an important element of local SEO strategy: 1. **Choose the right type** - most specific for your industry 2. **NAP data** - consistent with Google Business Profile 3. **Geolocation** - accurate coordinates 4. **Opening hours** - current and complete 5. **areaServed** - for service area businesses Proper implementation supports visibility in Local Pack, Google Maps, and Knowledge Panel. LocalBusiness (or a more specific type like Restaurant, Dentist) with fields: name, address, telephone, openingHoursSpecification, geo (coordinates), url, and image. Add aggregateRating if you have reviews.' }, { question: 'How do I implement LocalBusiness Schema in JSON-LD?', answer: 'Add a <script type="application/ld+json"> tag in your page head with a @type: LocalBusiness object. Fill in all required fields (name, address, phone, opening hours). Validate with the Rich Results Test.' }, { question: 'Does Local SEO Schema help with Google Maps visibility?', answer: 'LocalBusiness Schema does not directly affect Google Maps — you need a Google Business Profile for that. However, correct structured data on your site helps Google connect your website to your Maps profile and can boost visibility in local organic results.' }, { question: 'Do I need separate Schema for each business location?', answer: 'Yes, if you have multiple locations, each should have a dedicated page with its own LocalBusiness Schema containing unique data (address, phone, opening hours). Do not put multiple locations in a single schema.' } ]} heading="Frequently Asked Questions" id="faq" /> ## Sources 1. **Schema.org - LocalBusiness** [https://schema.org/LocalBusiness](https://schema.org/LocalBusiness) 2. **Google Search Central - Local business structured data** [https://developers.google.com/search/docs/appearance/structured-data/local-business](https://developers.google.com/search/docs/appearance/structured-data/local-business) 3. **Schema.org - OpeningHoursSpecification** [https://schema.org/OpeningHoursSpecification](https://schema.org/OpeningHoursSpecification) 4. **Schema.org - GeoCoordinates** [https://schema.org/GeoCoordinates](https://schema.org/GeoCoordinates) 5. **Google Business Profile Help** [https://support.google.com/business](https://support.google.com/business)