Wondering what your competitor’s website is built on? Want to know what CMS a client uses before an audit? Or perhaps you’re looking for technological inspiration? In this article, I’ll show you how to detect the technology stack of any website.
Why Detect Technologies?
Knowledge of the technology stack is useful in many situations:
- Competitor analysis - what powers their success
- Before an audit - tailoring recommendations to the platform
- Client prospecting - finding sites on specific CMS
- Inspiration - what industry leaders use
- Security - detecting outdated versions
Popular Tools (and Their Limitations)
BuiltWith
Extensive technology database, but:
- Requires account creation
- Full data is paid
- Slow web interface
Wappalyzer
Popular browser extension:
- Good detection, but limited
- Separate tool from SEO audit
- Doesn’t show context (versions, conflicts)
DevTools
You can manually search the page source, but:
- Time-consuming
- Requires knowing what to look for
- Easy to miss things
UPER SEO Auditor - Technology Detection
The UPER SEO Auditor extension automatically analyzes a website’s technology stack in the Stack tab.

Categories of Detected Technologies
| Category | Examples |
|---|---|
| CMS | WordPress, Drupal, Joomla, Shopify, Wix |
| JS Frameworks | React, Vue, Angular, Svelte, Next.js, Nuxt |
| Libraries | jQuery, Lodash, Moment.js, Axios |
| CSS Frameworks | Tailwind, Bootstrap, Bulma, Foundation |
| Analytics | GA4, GTM, Hotjar, Clarity, Plausible |
| Advertising | Google Ads, Facebook Pixel, LinkedIn |
| CDN | Cloudflare, Fastly, CloudFront, Akamai |
| Hosting | Netlify, Vercel, AWS, GCP |
| E-commerce | WooCommerce, Magento, PrestaShop |
| Chat/Support | Intercom, Zendesk, Tawk.to, Crisp |
How Does It Work?
The extension analyzes:
- HTTP headers -
X-Powered-By,Server, custom headers - Meta tags -
generator, viewport patterns - Scripts - paths, global variable names
- Styles - CSS classes, comments
- Cookies - platform-specific names
- DOM - attributes, framework-specific structures
CMS Detection
WordPress
The extension detects WordPress through:
<!-- Meta generator -->
<meta name="generator" content="WordPress 6.4.2">
<!-- Paths -->
/wp-content/themes/theme-name/
/wp-includes/js/jquery/
<!-- REST API -->
/wp-json/wp/v2/
<!-- Comments -->
<!-- This site is powered by WordPress -->
Additional information:
- WordPress version
- Active theme
- Detected plugins (Yoast, WooCommerce, Elementor)
Shopify
<!-- CDN -->
cdn.shopify.com/s/files/
<!-- Cookies -->
_shopify_s, _shopify_y
<!-- JavaScript -->
window.Shopify
Other CMS Platforms
| CMS | Signals |
|---|---|
| Drupal | /sites/default/files/, Drupal.settings |
| Joomla | /media/jui/, Joomla.optionsStorage |
| Wix | static.wixstatic.com, wix-code-sdk |
| Squarespace | static.squarespace.com |
| Webflow | webflow.com/api/, .w- classes |
| Ghost | ghost.io, ghost- paths |
JavaScript Framework Detection
React
// Global object
window.__REACT_DEVTOOLS_GLOBAL_HOOK__
// DOM attributes
data-reactroot
data-reactid
// Bundler chunks
/static/js/main.*.chunk.js
Vue.js
// Global object
window.__VUE__
window.__VUE_DEVTOOLS_GLOBAL_HOOK__
// Attributes
data-v-*
v-cloak
Next.js
<!-- Meta -->
<script id="__NEXT_DATA__">
<!-- Paths -->
/_next/static/
/_next/image
Angular
// Attributes
ng-version
_nghost-*
_ngcontent-*
// Global
window.ng
Svelte / SvelteKit
<!-- Classes -->
svelte-*
class="s-*"
<!-- Hydration -->
data-svelte-h
Analytics Tools Detection
Google Analytics 4
// Script
gtag('config', 'G-XXXXXXX')
// Global object
window.dataLayer
window.gtag
// Request
google-analytics.com/g/collect
Displayed information:
- Measurement ID (G-XXXXXX)
- Enhanced Measurement enabled
- Debug mode
Google Tag Manager
// Script
googletagmanager.com/gtm.js?id=GTM-XXXXX
// Container
window.google_tag_manager
Displayed information:
- Container ID (GTM-XXXXX)
- Environment (live/preview)
Other Trackers
| Tool | Detection |
|---|---|
| Hotjar | static.hotjar.com, hj() |
| Microsoft Clarity | clarity.ms, window.clarity |
| Plausible | plausible.io/js/ |
| Fathom | cdn.usefathom.com |
| Matomo | matomo.js, _paq |
Library Detection
jQuery
window.jQuery
window.$
// Version
jQuery.fn.jquery // "3.7.1"
Lodash / Underscore
window._
window._.VERSION // "4.17.21"
Other Popular Libraries
| Library | Signal |
|---|---|
| Axios | window.axios |
| Moment.js | window.moment |
| Day.js | window.dayjs |
| GSAP | window.gsap |
| Three.js | window.THREE |
| D3.js | window.d3 |
CSS Frameworks
Tailwind CSS
<!-- Characteristic classes -->
class="flex items-center justify-between"
class="bg-blue-500 hover:bg-blue-700"
class="px-4 py-2 rounded-lg"
Bootstrap
<!-- Classes -->
class="container"
class="row col-md-6"
class="btn btn-primary"
<!-- CDN -->
cdn.jsdelivr.net/npm/bootstrap
Bulma
class="columns is-multiline"
class="button is-primary"
Practical Applications
1. Before an SEO Audit
Knowing a site uses WordPress + Yoast:
- Check Yoast configuration
- Look for plugin conflicts
- Apply WP-specific recommendations
2. Competitor Analysis
Competitor outranking you? Check:
- What CMS they use
- Better analytics tools
- Performance solutions (CDN, lazy loading)
3. Detecting Outdated Technologies
Stack Detection can find:
- Old jQuery versions (security risk)
- Outdated frameworks
- Deprecated libraries
4. Estimating Migration Costs
Client wants a redesign? Knowing the site is:
- WordPress + WooCommerce + 20 plugins
…you can better estimate the scope of work.
Comparison with BuiltWith
| Feature | BuiltWith | UPER SEO Auditor |
|---|---|---|
| CMS Detection | ✅ | ✅ |
| JS Frameworks | ✅ | ✅ |
| Versions | Paid | ✅ |
| SEO Integration | ❌ | ✅ |
| Offline | ❌ | ✅ |
| Price | $295+/mo | Free |
Data Export
Detection results are included in export:
- PDF - Technology Stack section with icons
- JSON - full structure for further analysis
Detection Limitations
Some technologies are hard to detect:
- Server-side frameworks - PHP, Python, Ruby (hidden behind CDN)
- Masked stacks - intentional technology hiding
- Micro frontends - mixed frameworks
- Edge rendering - Cloudflare Workers, Deno Deploy
Summary
Technology detection in UPER SEO Auditor allows you to:
- Quickly identify stack - CMS, frameworks, libraries
- Identify tools - analytics, ads, chat
- Detect versions - security audit
- Integrate with SEO - everything in one panel
Instead of jumping between BuiltWith, Wappalyzer, and DevTools - you have everything in one place.
Try UPER SEO Auditor and check the technology stack of any website.
Sources
-
Wappalyzer - Technology Lookup https://www.wappalyzer.com/
-
BuiltWith - Web Technology Profiler https://builtwith.com/
-
Chrome DevTools - Network Panel https://developer.chrome.com/docs/devtools/network/
-
HTTP Archive - Web Almanac https://almanac.httparchive.org/



